Protein Industries Canada

Junior Marketing & Communications Consultant

July 2021 – Apr. 2022

Apr. 2022 – present

2022 + 2024

Marketing lead & consortium liaison

Created the marketing plan and executed campaign
- Developed creative and wrote copy
- Email marketing to members
- Organic and paid social media campaigns
Targeted international delegations and ingredient & food companies (250+ attended from 10+ countries)
Managed event logistics and program development based on strategic objectives in collaboration with Plant-Based Foods of Canada and Pulse Canada
Developed digital and physical content for event app, on-ground collateral, and screens + displays

Communications by storytelling, content management + creative development

Managed project announcements
- Drafted news releases
- Acted as liaison for company to consortium members and government
- Created social media content and outreach plan for consortium to leverage
Managed & developed content for social media, newsletter, and website
- Social media
  - Managed all content and monitored all social media activity on LinkedIn, X, Instagram, Facebook, YouTube
  - Executed on marketing strategies by crafting content and leveraging key messages, keywords, hashtags, user tags, trends, success stories, media, and more
  - Developed/curated all graphics (images, videos, animations)
  - Wrote copy for posts
- Newsletter
  - Curated timely articles, success stories, events, news, and media content
  - Developed, perfected, and managed content in time for schedule send time
  - Developed biweekly newsletters using MailChimp for 2500+ subscribers
- Website
  - Added and customized all website content for articles and program pages
  - Developed informational webpages for corporate priorities (market development, regulatory, podcast)
  - Managed Annual Report content
- Layout and designed corporate documents